In response to the challenges of forecasting accurately in the complex globalized economy, the US-based technology provider described in this report revamped its forecasting processes through the application of a macroview approach. A macroview approach takes macroeconomic data and applies it, through various tools and techniques, to any forecasting horizon and for any forecast – business, regional or product. This EPM Executive Insight explains how the firm’s macroview planning group created common forecasting processes to support standard economic models and techniques (e.g., macroeconomic growth and Monte Carlo simulation models). Core to the company’s deployment of a macroview approach is the use of forecast data, not as an end in itself, but as a starting point for a meaningful conversation on how to create better business results.
