Demand Management

Demand management refers to the processes used to forecast, plan, and influence customer or business demand to align with supply capabilities and operational capacity. It includes demand forecasting, planning, demand shaping, and coordination across functions such as sales, marketing, and supply chain. The objective is to balance demand and supply, reduce variability, and improve service levels. Effective demand management uses data, analytics, and cross-functional collaboration to improve forecast accuracy and responsiveness. By managing demand proactively, organizations can optimize inventory, reduce costs, and improve overall operational performance.