Demand Planning

Demand planning is a strategic process that involves forecasting future customer demand to ensure products and services are available when and where they are needed. It combines historical sales data, market insights, and predictive analytics to create accurate demand forecasts, which inform inventory management, production scheduling, supply chain coordination, and financial planning. Effective demand planning helps reduce stockouts and excess inventory, improve customer satisfaction, and align operational activities with business goals. It is a critical function in industries such as retail, manufacturing and logistics, enabling more agile and efficient business performance.