Predictive Analytics

Predictive analytics is a data-driven approach that uses statistical techniques, machine learning, and artificial intelligence (AI) to analyze historical data and forecast future outcomes. It identifies patterns and trends to make informed predictions about events such as customer behavior, equipment failure, financial performance or market shifts. By leveraging predictive models, organizations can optimize decision-making, reduce risk and proactively address challenges. Predictive analytics is widely used across industries – from finance and healthcare to retail and manufacturing – to enhance planning, personalize experiences, and improve operational efficiency.