Self-Service Business Intelligence

Self-service business intelligence (SSBI) refers to tools and processes that empower business users – without deep technical expertise – to access, analyze, visualize and share data insights independently. SSBI platforms provide intuitive interfaces, drag-and-drop functionality, and prebuilt dashboards, enabling users to generate reports, explore trends, and make data-driven decisions without relying on information technology or data specialists. By democratizing data access, self-service BI accelerates decision-making, improves agility, and fosters a data-literate culture across the organization. It is widely used in functions like finance, sales, marketing, and operations to drive strategic and operational performance.