2026 European SG&A Cost Study and Scorecard

SG&A Has Reached a Tipping Point

Selling, general and administrative (SG&A) costs have reached a five-year high across Europe’s largest companies. Even with stronger revenue growth, most organizations have little room for error as AI-enabled operating models create a widening performance gap.

The 2026 European SG&A Cost Study and Scorecard examines:

Where your organization stands relative to 1,000 of Europe’s largest companies
Why the gap between top-quartile and median performers continues to widen
The potential €286 million cost advantage for achieving Digital World Class® performance
How AI-enabled operating models are fundamentally changing the economics of SG&A performance

Benchmark Your SG&A Performance

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SG&A Has Reached a Tipping Point

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