AI Augmentation

AI Augmentation, also known as augmented intelligence, is the principle of using artificial intelligence to enhance human performance and decision-making rather than replace human roles. It fosters a collaborative partnership where AI manages data-heavy, analytical, or repetitive tasks—such as pattern detection, forecasting, or computation—while humans contribute creativity, contextual awareness, and ethical reasoning. This synergy enables more informed and efficient decisions across business functions. For example, tools like Google Maps demonstrate AI augmentation by providing real-time data to help drivers navigate optimally, while leaving control and judgment to the human user. The goal is to amplify human potential through intelligent, supportive AI systems.