Business Development

Business development refers to the strategies, activities, and processes aimed at growing an organization by identifying new market opportunities, building strategic partnerships, expanding customer relationships, and increasing revenue. It involves cross-functional collaboration across sales, marketing, product and leadership teams to drive long-term value creation. Key responsibilities include lead generation, market research, deal negotiation and fostering client engagement. Effective business development helps companies enter new markets, launch new offerings and enhance competitiveness in a dynamic business landscape.