Customer Relationship Management Analytics

Customer relationship management analytics involves the use of data analysis and business intelligence tools to gain insights from customer interactions and behaviors stored within customer relationship management (CRM) systems. It helps organizations understand customer preferences, predict future behaviors, segment audiences, and personalize marketing and sales strategies. CRM analytics covers metrics such as customer lifetime value, churn rate, conversion rates and engagement trends. By turning customer data into actionable insights, CRM analytics enables businesses to improve customer satisfaction, increase retention and drive revenue growth through more informed, data-driven decision-making.