Gen AI

Generative AI (Gen AI) is a branch of artificial intelligence that creates new content—such as text, images, audio, video, or code—by learning patterns from existing data. Powered by models like GPT, DALL·E, and Stable Diffusion, Gen AI can generate human-like responses, realistic visuals, or complex designs based on prompts. It enables automation and innovation across industries, supporting use cases like content creation, product design, personalized communication, and software development. Gen AI enhances creativity, speeds up workflows, and drives new forms of value generation.