Generative AI in Sales

Generative AI in sales refers to the use of generative models to create sales content, insights, and recommendations that support revenue generation. It enables automated drafting of outreach emails, proposals, presentations, and call summaries, while also synthesizing customer data to provide contextual guidance for sales teams. By analyzing interactions and deal history, generative AI helps tailor messaging, suggest next best actions, and improve engagement. In enterprise environments, it reduces administrative workload and accelerates sales cycles. When implemented with appropriate controls, generative AI in sales enhances productivity, consistency, and effectiveness across the sales process.