Personas
Hypothetical archetypes of potential customers that aim at representing them throughout the design process and guide the development of a product or service. Personas are not real people or average users, but user models described in detail that have the key attributes of the social group they represent.
Recommended Research
€1.26 Trillion in Excess Working Capital: Where Can CFOs Release Cash?
Profits and cash balances are falling, yet €1.26 trillion remains tied up in excess working capital across Europe’s largest companies.…
Beyond Savings: Can Your Organization Prove Procurement’s Full Business Value?
Traditional savings opportunities are becoming harder to find, yet procurement continues to create value across working capital, supply continuity, risk…
AI Is Setting a New Standard for Supply Chain Performance
Demand volatility, tariff exposure and margin pressure are forcing supply chains to deliver more without proportional increases in resources. AI…
A Record $1.94 Trillion Working Capital Opportunity Demands a New Playbook
Despite stronger revenue and profitability, the working capital performance gap among North America’s largest companies rose 12% to a record…
Related Insights
Building The AI-Ready Tech Stack: What CIOs Need to Get Right
On this episode of the “Gen AI Breakthrough” podcast, hosts Dan McCabe and Jay Ruffin discuss how organizations can future-proof…
Scaling AI Value: The Case for a Center of Excellence
On this episode of the Gen AI Breakthrough podcast, Kyle Robichaud and Jay Ruffin discuss the challenges organizations face in…
Is HR the Real Chief AI Officer?
Most organizations view AI as a technology initiative. But the biggest barrier to AI success isn’t technology. It’s people. As…
The Organizational Capability Gap: How AI World Class™ HR Organizations Pull Ahead
New AI World Class™ research shows organizations redesigning hire-to-retire around artificial intelligence (AI) are creating a growing organizational capability advantage.…