Research
Unlock the Power of Gen AI: Architecting the Future of Finance
Generative AI (Gen AI) is disrupting how organizations think and operate while reinventing what’s possible. Executives who take bold action…
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Hypothetical archetypes of potential customers that aim at representing them throughout the design process and guide the development of a product or service. Personas are not real people or average users, but user models described in detail that have the key attributes of the social group they represent.