Big Data

Big data refers to extremely large and complex datasets that exceed the capabilities of traditional data processing tools to capture, store, manage and analyze efficiently. Characterized by the “3 Vs” – volume (massive amounts of data), velocity (rapid data generation and processing), and variety (diverse data types such as structured, unstructured and semi-structured) – big data enables organizations to uncover patterns, trends, and insights that inform decision-making. Technologies like distributed computing, data lakes and real-time analytics platforms are used to handle big data. It plays a critical role in fields such as finance, healthcare, marketing, and artificial intelligence.