AI in Marketing

AI in marketing refers to the use of artificial intelligence to analyze customer data, automate campaigns, and optimize marketing decisions across channels. It supports activities such as customer segmentation, personalized content delivery, lead scoring, pricing optimization, and performance measurement. By processing large volumes of data in real time, AI helps marketers understand customer behavior, predict outcomes, and tailor experiences at scale. In enterprise environments, AI in marketing improves campaign effectiveness, increases conversion rates, and reduces manual effort. When governed effectively, it enables more data-driven strategies, faster execution, and measurable improvements in marketing ROI.