Customer Relationship Management (CRM)

Customer Relationship Management (CRM) manages a company’s interactions with current and potential customers using strategies, tools, and technologies that improve relationships, drive sales, and enhance customer satisfaction. A CRM system centralizes customer data such as contact details, communication history, and purchase behavior, allowing sales, marketing, and service teams to deliver personalized, consistent, and efficient experiences. Modern CRMs also offer automation, analytics, and AI-driven insights to improve decision-making and customer engagement. By streamlining operations and fostering stronger relationships, CRM plays a vital role in increasing retention, improving profitability, and supporting long-term business growth.