Customer Support

Customer support is the function responsible for assisting customers in resolving product or service-related issues, ensuring satisfaction, and maintaining long-term relationships. It involves responding to inquiries, troubleshooting problems, processing requests, and delivering solutions across channels such as phone, email, chat, and self-service platforms. Modern customer support extends beyond reactive assistance, incorporating proactive engagement, knowledge management, automation, and AI-driven tools to enhance responsiveness and personalization. Effective customer support plays a critical role in shaping customer experience, improving retention, and driving brand loyalty, making it a strategic component of overall customer relationship management.