Marketing

Marketing is the strategic process of promoting, selling, and delivering products or services to target customers by understanding their needs and creating value. It encompasses a wide range of activities including market research, branding, advertising, digital outreach, pricing strategy, customer engagement, and performance analytics. Effective marketing aligns product offerings with customer expectations, builds brand awareness, drives demand, and fosters customer loyalty. It spans multiple channels—such as social media, email, search engines, and events—and is essential for business growth, competitive positioning, and long-term success in both B2C and B2B environments.