Marketing Consulting

Marketing Consulting helps organizations develop and execute strategies that enhance brand visibility, customer engagement, and revenue growth. It involves assessing current marketing capabilities, identifying performance gaps, and designing data-driven, customer-centric programs that align with business goals. Areas of focus include marketing strategy, digital channel optimization, campaign performance, brand positioning, and customer segmentation. At The Hackett Group®, marketing consulting combines proprietary benchmarking, leading practices, and AI-enabled insights to improve marketing effectiveness and return on investment. The goal is to transform marketing into a growth engine, more agile, measurable, and aligned with evolving customer expectations and competitive market dynamics.