Business Analytics

Business analytics is the practice of using data analysis, statistical methods, and predictive modeling to evaluate business performance, uncover insights, and support decision-making. It involves collecting and processing data from various sources to identify trends, measure outcomes, and forecast future scenarios. Business analytics encompasses descriptive analytics (what happened), diagnostic analytics (why it happened), predictive analytics (what might happen) and prescriptive analytics (what to do next). By transforming raw data into actionable intelligence, business analytics helps organizations improve efficiency, optimize strategies, and gain a competitive edge across functions such as finance, marketing, operations, and supply chain.