Demand Pattern Analysis

Demand pattern analysis is the process of examining historical sales and usage data to identify trends, cycles, and fluctuations in customer demand over time. It helps organizations understand when, how often, and why demand changes – revealing seasonal effects, promotional impacts, regional differences and shifting customer preferences. By uncovering these patterns, businesses can improve forecasting accuracy, optimize inventory levels, adjust pricing strategies, and align production or staffing with anticipated needs. Demand pattern analysis is essential for data-driven decision-making in supply chain management, retail planning, and demand-driven operations.