Marketing and Sales Consulting

Marketing and Sales Consulting focuses on helping organizations improve customer engagement, accelerate revenue growth, and align go-to-market strategies with business objectives. It involves assessing current capabilities, identifying growth opportunities, and optimizing processes across customer acquisition, conversion, and retention. Consultants provide guidance on sales effectiveness, marketing strategy, digital channel optimization, and performance measurement. At The Hackett Group®, this consulting approach combines benchmarking, best practices, and AI-driven insights to design data-backed strategies and enable smarter execution. The goal is to create more agile, customer-centric marketing and sales functions that deliver measurable value, increase competitiveness, and drive sustainable business growth.