Branding Global Business Services in the Gen AI Era
In this episode of the “Gen AI Breakthrough” podcast, host Penny Weller speaks with Opella’s Karan R Bhatia about the critical role of branding for Global Business Services (GBS) hubs in a world increasingly influenced by Gen AI. Tune in to get answers to strategic questions like – Why is it beneficial for a company to have a reputation as a GBS hub? How can Gen AI be an enabler for companies in this quest? What are good ways to measure success and return on investment?
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